Our VPS plans certianly won't be priced around the $40/mth target. They'll be priced in the $125.00+ catagory, as we need to keep as few VPS accounts per server, yet also the server needs to be a viable proposition for us too. Each VPS we create will have its own OS, own control panels, or no control panel etc. It's as much a dedicated server as you can get.
For the smaller price point, that's still in the reseller section of the market. Our pricing is gradual from Multiple domain >> Reseller >> VPS >> Dedicateds. You can't have VPS pricing down in the Reseller area, if you want to build a long term sustainable hosting model, and keep your servers as lightly populated and as fast as possible.
